Kyle Hickman, XRS Research, Cult Marketing
Kyle Hickman, Creative Director

Kyle understands that ideas and design can only be as great as the foundation they are built upon. He loves developing killer strategy, nurturing the big idea, crafting the message and executing it in a way that delivers maximum impact.

Kyle has conceptualized, designed, and produced branding and marketing materials for a bevy of noted clients. His experience includes American Standard, Bath & Body Works, Big Lots, Carhartt, Charles Penzone, City Barbeque, Dad’s Dog Food, Experience Columbus, FacilitySource, Guernsey Bank, Hoggy’s Restaurants, Hoover, Huntington Banks, OhioHealth, Rocky Brand, and Wayne-Dalton. He has solved problems for branding, advertising, in-store promotions, direct response campaigns, traffic-building events, product naming, packaging, merchandising planograms, point of purchase, direct mail, environmental graphics, alternative marketing, social media and online components. He works in virtually all new and traditional marketing mediums.

Kyle has a deep understanding and experience with influencing brands from research to strategy to execution. He knows the nitty gritty of production, the value of a great team, the satisfaction of a job well done, and the thrill of helping clients achieve their goals.

Kyle is a graduate of the Columbus College of Art and Design.