Doug McIntyre
Founder, CEO, Chief Strategist

Doug is the founder and CEO of XRS Research. Doug’s specialty is combining consumer insights with actionable strategies and innovative ideas that impact the marketplace. Doug has extensive experience in a variety of industries, and has worked on brands including Nokia, 3M, American Standard, Rocky Brands, Anthem, Carhartt, Ensure, Clear Eyes, Huntington Banks, Bath & Body Works, Big Lots, Tween Brands and many others. He has two degrees from the University of Texas at Austin, an MBA from The Ohio State University, and has taught marketing at the graduate level at The Ohio State University Fisher College of Business and Franklin University.


KH130Kyle Hickman
VP, Creative Insights

Vice President of Creative Insights, Kyle understands that ideas and design can only be as great as the foundation they are built upon. He loves discovering the insight, nurturing the big idea and executing it in a way that delivers maximum impact.

Kyle has conceptualized, designed, and produced branding and marketing materials for a bevy of noted clients. His experience includes American Standard, Bath & Body Works, Big Lots, Carhartt, Charles Penzone, City Barbeque, Dad’s Dog Food, Durango Boots, Experience Columbus, FacilitySource, Georgia Boot, Guernsey Bank, Hoggy’s Restaurants, Hoover, Huntington Banks, OhioHealth, Rocky Brands, and Wayne-Dalton. He has solved problems for branding, advertising, in-store promotions, direct response campaigns, traffic-building events, product naming, packaging, merchandising planograms, point of purchase, direct mail, environmental graphics, alternative marketing, social media and online components. He works in virtually all new and traditional marketing mediums.

Kyle has a deep understanding and experience with influencing brands from research to strategy to execution.