Creative Exploration

Brand concepts and research insights can be esoteric and intangible.  We always like to make them as tangible as possible.

We call it the “magic dust” – the intuitive, creative part of the process you either have or you don’t.  This is where XRS shines. To make sure we sprinkle enough magic dust on the strategy to make it come alive, we have a wide group of creative minds to brainstorm, generate ideas, and manifest our thinking. We do not dump research on your lap and walk away.  We think through the implications from both a strategic and tactical perspective. We always have the “rubber meets the road” perspective and will serve up ideas to demonstrate how the insights we uncover can be manifested across various touchpoints.