True innovation is different from product development. Innovation is often an idea, product or concept that is not defined by a potential consumer. As such, consumers may not be able to overtly help drive invention and innovation. Sometimes it’s more about uncovering an unmet need. Or maybe connecting some dots.
Our in-depth hybrid research approach involves category exploration, demographic and trend evaluation, sleuthing, and a whole lot of “Wouldn’t it be cool if…”
We use co-creation to generate and assess ideas. We learn from other categories, other industries, even nature or science fiction to launch idea paths. After your design engineers get hold of it, we help refine and concept test it with consumers.