XRS is a consumer insights, product innovation and brand strategy firm located in Columbus. We use qualitative methodologies to uncover a consumer’s emotional and functional connections to products and brands.

Our research process and innovative discovery techniques stimulate a consumer’s imagination and creativity, resulting in a wonderful and rich collaboration process.

Most importantly, we infuse these insights, innovations and strategies with real meaning by developing tangible and actionable creative ideas and concepts across numerous brand touchpoints.

Whether it’s a surprising insight or scintillating idea, we are passionate about generating innovative ways to help our clients be more successful.