XRS Research
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  • ServicesOur Services [toggle title=”Insights”] It all starts here.  This is where we understand a consumer’s reality – their perceptions, interests, motivations, habits, social networks, beliefs and behaviors. We base everything on this consumer insights process. We observe with ethnographic techniques, we help them project their deep emotional feelings with creative exercises.  We interview, we cajole, we dig until we identify that profound truth we’re all seeking. And best of all, we recognize that truth when we see it. [/toggle] [toggle title=”Brand Strategy”] We are careful not to confuse analysis with strategy.  The wide-ranging strategic apparatus that is used to analyze data cannot get in the way of creative, entrepreneurial thinking.  If you can’t explain your strategy in a short paragraph, you don’t really have one. [/toggle] [toggle title=”Innovation”] True innovation is different from product development.  Innovation is often an idea, product or concept that is not defined by a potential consumer. As such, they may not be able to help invent and innovate.  It’s more about uncovering an unmet need. Our in-depth hybrid research approach involves category exploration, demographic and trend evaluation, sleuthing, and a whole lot of “Wouldn’t it be cool if…” [/toggle] [toggle title=”Brand Experience”] Massaging, managing and…
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  • About UsXRS is a qualitative research consulting firm. We deliver consumer insights that drive brand strategy, Innovation, brand experience enhancements, and marketing communications Our cross-functional teams of social scientists, brand strategists and creative specialists deliver big, actionable ideas that achieve results.
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  • ParticipantsStudy Participants At XRS, we work hard to make the research experience as enjoyable and efficient as possible. As part of the research process, we promise to: [list_marked] Treat you with respect and courteousy Do what we can to make you feel comfortable Be prompt Clearly explain the research process and answer any questions you may have Obain your written approval and consent before the study begins Guarantee your privacy – we will use any information for internal analysis purposes only Compensate you for your participation as agreed to in advance [/list_marked]
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  • Our ServicesOur Services Insights It all starts here.  This is where we understand a consumer’s reality – their perceptions, interests, motivations, habits, social networks, beliefs and behaviors. We base everything on this consumer insights process. We observe with ethnographic techniques, we help them project their deep emotional feelings with creative exercises.  We interview, we cajole, we dig until we identify that profound truth we’re all seeking. And best of all, we recognize that truth when we see it. Brand Strategy We are careful not to confuse analysis with strategy.  The wide-ranging strategic apparatus that is used to analyze data cannot get in the way of creative, entrepreneurial thinking.  If you can’t explain your strategy in a short paragraph, you don’t really have one. Innovation True innovation is different from product development.  Innovation is often an idea, product or concept that is not defined by a potential consumer. As such, they may not be able to help invent and innovate.  It’s more about uncovering an unmet need. Our in-depth hybrid research approach involves category exploration, demographic and trend evaluation, sleuthing, and a whole lot of “Wouldn’t it be cool if…” Brand Experience Massaging, managing and controlling brand touchpoints to deliver a satisfying…
  • ApproachApproach XRS is a consumer insights, product innovation and brand strategy firm located in Columbus. We use qualitative methodologies to uncover a consumer’s emotional and functional connections to products and brands. Our research process and innovative discovery techniques stimulate a consumer’s imagination and creativity, resulting in a wonderful and rich collaboration process. Most importantly, we infuse these insights, innovations and strategies with real meaning by developing tangible and actionable creative ideas and concepts across numerous brand touchpoints. Whether it’s a surprising insight or scintillating idea, we are passionate about generating innovative ways to help our clients be more successful.
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